Sunday, December 14, 2008

The MySpace Business Model

MySpace is free, but a thriving business nonetheless, acquired by News Corp last July. Trent Lapinski muses on the MySpace business model:

… there is no money in giving millions of people costly web hosting space for free, but there is in owning demographic info ranging from just someone’s e-mail address to personal information for targeting advertising at them.


I guess privacy advocates and downright paranoid individuals have a reason to shun away from MySpace.

… the MySpace privacy policy and company filings including all users’ information lists, databases, text, files and documents are explicitly documented as an asset of MySpace. The agreement also states MySpace can sell the site and all user information to a third party that might not necessarily follow the same privacy policy as MySpace. To put it simply, MySpace owns everything a user provides them with.

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